TABLE OF CONTENTS
What We Are
Our purpose at RedRover is to crash the ceilings that limit our clients’ growth potential. We are breaking the mold of what our clients have come to expect from an agency, and it’s a charge none of us takes lightly.
More specifically, RedRover is a fanatically metric-focused, full-service agency with deep market-research and strategic-planning chops which allow us to develop performance-driven strategies informed by keen insights and backed by a bold results-guarantee.
Our powerful pack of rock stars is full of courageous agents of change that take big leaps to drive meaningful results. And we do this through our five differentiators:
Strategy powered by intensive research
Marketing and sales strategy alignment
Analytically inspired creativity
What We’re Not
We are not growth hackers — only concerned with short-term wins at the expense of long-term outcomes. While we develop performance-driven strategies, we also appreciate the long-game of brand building and delighting customers in order to create a true flywheel.
We do not define measurable results in impressions, reach or frequency, but in key performance indicators that actually move the needle — such as qualified leads generated, growth in market share, increases in transaction size, reduced cost of customer acquisition and gross-profit improvements.
We refuse to tell clients what they want to hear in order to land new business. We are honest, forthright and transparent.
What We Stand For
Our goal is nothing short of being extraordinary. Extraordinary performance comes from extraordinary people, and the foundation for extraordinary people is our extraordinary culture. RedRover’s Pack DNA is comprised of the 25 unique behaviors that define our distinctive “Unleashed” culture. They’re what set us apart and what makes us a leader in our field. These behaviors bring the following five RedRover core values to life:
Our Core Values
Agents of Change
Incurable Need for Results
Team Win Before the Self Win, and the Win Matters
Self-Disciplined and Accountable
We have been recognized for our culture, including being named by the Memphis Business Journal as one of the city’s Best Places to Work, and it’s why we have a 4.4-star engaged-employer score on Glassdoor based on employee reviews with 92% CEO approval and 90% positive outlook scores.
How We Operate
RedRover is structured on a scalable operating system called Traction which means we rely on these six components for growth.
Click the result below to view the case studies.
The status quo isn’t good enough. We are out to change what you’ve come to expect from an agency. RedRover is a true marketing partner that cares about the growth of your business. Each plan we build is grounded in research and custom-designed to deliver a predictable ROI that we guarantee.
We accomplish this through…
Step 1: Growth Optimization
Complete our Growth Optimization (GO) Plan process. Simply stated, a GO Plan with RedRover is about achieving your company’s full potential based on our qualitative and quantitative research. No matter how you define that potential — growth in sales volume, profit improvement, expansion into new markets or improved reputation — a GO Plan guides the way.
Discover key competitive advantages, leverage clear audience insights and win more with:
- Competitive Mapping
- Buyer Lifecycle Analysis
- Competitor Marketing Gaps & Weaknesses
- Key Influencer Interviews
- Targeted Focus Groups
- Current, Lost and Prospective Buyer Surveys
- One-on-One Job Shadowing
- Time-Efficiency Studies
- Sales Compensation Alignment
- “Hunter” vs “Gatherer” Assessment
- Revenue/Profit Analysis
- Sales Trends
- Return on Investment
Partner with us to execute strategies backed by compelling key differentiators, clear competitive advantages and high-profit buyer profiles from the GO research. Your customized strategies will measure success against the defined goals and metrics, including:
- Projected Break-Even Point
- Growth Metrics & Milestones
- Predictable Plan ROI
Our most performance-driven capabilities include:
- Conversion Rate Optimization
- Social-Media Driven Lead Gen
- Account-Based Marketing
- Digital Display & Native
- Digital Video / OTT
- Sales Training & Coaching
Our pack averages 15 years of experience in our specialized fields, so we know the proven strategies that will drive real growth.
Reap the Benefits
If by chance we don’t achieve the defined goals and metrics — you’ll be credited the difference. How it works:
Results Guarantee and GO Plans aren’t for everyone. Do you qualify?
We expect them to be in regular communication and to support us in removing obstacles interfering with performance.
Team Ready to Change
We recommend “what it takes.” Is your team “on the bus”?
No more dart-throwing. We trust the data, do you?
Our strategies exceed goals. Does your company have clearly defined goals?
$10 million -$100 million with consistent profitability
Annual marketing budget over $150k
HQ is located in the continental United States.
We don’t want to work with just anyone. The RedRover market research team scoured the country for companies – like yours – that have the qualifications to be a good fit for a partnership with our pack. Based on what we know about your organization, we believe you have the fortitude to make necessary changes, respect for data-based decisions, the belief that people do things better together, and the courage to do what it takes to get the results.